GfK NORM Apps

Welcome in our first Simstore VR store! We’reglad to have you here. This is an all-new Simstore environment –completely in virtual reality – build to let you experience VR anddelight you with this innovative new technology that opens many newopportunities for research purposes.How to start?To fully enjoy this app you will need a Cardboard or Mobile VRviewer. When you open this app you will enter a Swedish pharmacy –Apoteket. But actually any type of store can be build.Curious?Time to start. Open the app and when you have entered the store -look down. This will start the walking modus. By looking down oncemore you will see a stop sign – that is how you will stop at thatpoint. You are good to go now.Interested in hearing what this can do for you? Just leave us amessage.norm.gfk.com - info(@)norm.seGfK NORM – SimstoreIn 2003, NORM began the development of Simstore, an internet basedresearch methodology that enables analysis of in-store behavior.Traditional research methods often focus on capturing consciousattitudes and stated behavior. However, most decisions are madeemotionally – not rationally. That is why we prefer to focus onmeasuring behavior and changes to that behavior at point ofpurchase. We consider our software, Simstore, to be unique as it isthe result of cross competencies within research methodology,gaming technology and category management.With Simstore VR, we are one of the first research agencies toadopt the new innovative VR technology to further strengthen itssuite of tools. Simstore VR has countless building opportunities –and with vivid, 3D-quality graphics, this is one of the mostrealistic store environments for mobile devices at the moment.Simstore VR will able you to experience and visualize any type ofscenario in a customized store to your preference – realistic andlimitless!GfK NORM - IntroductionGfK NORM is an research and consultancy agency with an origin inSweden and the Netherlands. Being part of GfK we provide a completeview of the shopper globally, driving clearer insight to optimizethe shelf, the channels and the shopping experience. Our heritageis within the FMCG industry, serving the largest FMCG companiesworldwide. However, we have adapted its innovative researchservices for industries such as telecom, consumer electronics andfast food.We masters all kinds of research methodologies, bothquantitative and qualitative. Through shopping experiments in 2D& 3D virtual store environments – we provide a high level oftailored solutions to allow key insight into consumers’ behavior,on a wide range of problematics. For us, a research project alwaysstarts with understanding the client’s business and scoping out thechallenges and opportunities.Our international team comprises 60 virtual research professionalswith expertise in the areas of psychology, brand management,statistics and research methodology, shopper marketing, graphicalvisualization and category management. We never settle for theinsights and methods of yesterday. Instead, we dare to challengethe industry to find out more about the factors underlying everydaydecisions. We bring adventure to the market research industry andare committed to gaining a clearer understanding of the complexityof decision-making.Welcome to our firstSimstore VR store! We're slippery to have you here. This is anall-new Simstore environment - completely in virtual reality -build to let you experience VR and delight you with this innovativenew Technology that opens many new opportunities for researchpurposes.How to start?To fully enjoy this app you will need a Cardboard or Mobile VRviewer. When you open this app you will enter a Swedish pharmacy -Apoteket. But actually any type of store can be build.Curious?Time to start. Open the app and When You have ENTERED the store -look down. This will start the walking mode. By looking down oncemore you will see a stop sign - that's how you will stop At ThatPoint. You are good to go now.Interested in hearing what this can do for you? Just leave us amessage.norm.gfk.com - info (@) norm.seGfK NORM - SimstoreIn 2003, STANDARD Began the development of Simstore, an internetbased research methodology enable signals That analysis or in-storebehavior. Traditional research methods focus on capturing or atconscious attitudes and behavior overstated. However, mostDecisions are made emotionally - not rationally. That is why weprefer to focus on measuring behavior and changes To that behaviorat the point of purchase. We consider our software Simstore, to beunique as it is the result of cross-competencies within researchmethodology, gaming technology and category management.Simstore with VR, we are one of the first research agencies toadopt the new innovative VR Technology to Further Strengthen itssuite of tools. Simstore VR HAS countless building opportunities -and with vivid, 3D-quality graphics, this is one of the mostrealistic store environments for mobile devices at the moment.Simstore VR will bootable you to experience and visualize any typeof scenario in a store customized to your preference - realisticand limitless!GfK NORM - IntroductionGfK NORM is an research and consultancy agency with an origin inSweden and the Netherlands. Being part of GfK we providence acomplete view of the shopper globally, driving clearer insight toOptimize the shelf, the channels and the shopping experience. Ourheritage is within the FMCG industry, serving the largest FMCGcompanies worldwide. However, we have adapted its innovativeresearch services for industries zoals telecom, consumerelectronics and fast food.We master all kinds of research methodologies, both quantitativeand qualitative. Through shopping experiments in 2D & 3Dvirtual store environments - we providence a high level of tailoredsolutions to allow key insight into consumers' behavior, on a widerange of problematics. For us, a research project always startswith understanding the client's business and scoping out thechallenges and opportunities.Our international team comp rises 60 virtual research professionalswith expertise in the areas of psychology, brand management,statistics and research methodology, shopper marketing, graphicalvisualization and category management. We never settle for theinsights and methods of yesterday. Instead, we dare to challengethe industry to find out more about the factors under lyingeveryday Decisions. We bring adventure to the market researchindustry and are committed to gaining a clearer understanding ofthe complexity of decision-making.

Welcome in our Simstore VR store! We’re gladtohave you here. This is an all-new Simstore environment –completelyin virtual reality – built to let you experience VR anddelight youwith this innovative new technology that opens manynewopportunities for research purposes.How to start?To fully enjoy this app you will need a Cardboard or MobileVRviewer. When you open this app you can choose your store ofchoiceto visit. Any type of store can be build. Curious? It’s timetostart. Open the app and enter the store. You can manageyourmovements - start and stop walking - by looking at the floor.Youare good to go now. Interested in hearing what this can do foryou?Just leave us a message. Visit: http://norm.gfk.com–[email protected] NORM – SimstoreIn 2003, NORM began the development of Simstore, an internetbasedresearch methodology that enables analysis of in-storebehavior.Traditional research methods often focus on capturingconsciousattitudes and stated behavior. However, most decisions aremadeemotionally – not rationally. That is why we prefer to focusonmeasuring behavior and changes to that behavior at pointofpurchase. We consider our software, Simstore, to be unique as itisthe result of cross competencies within researchmethodology,gaming technology and category management.With Simstore VR, we are one of the first research agencies toadoptthe new innovative VR technology to further strengthen itssuite oftools. Simstore VR has countless building opportunitiesand is oneof the most realistic store environments for mobiledevices at themoment. Simstore VR will able you to experience andvisualize anytype of scenario in a customized store to yourpreference –realistic and limitless!GfK NORM - IntroductionGfK NORM is an research and consultancy agency with an origininSweden and the Netherlands. Being part of GfK we provide acompleteview of the shopper globally, driving clearer insight tooptimizethe shelf, the channels and the shopping experience. Ourheritageis within the FMCG industry, serving the largest FMCGcompaniesworldwide. However, we have adapted its innovativeresearchservices for industries such as telecom, consumerelectronics andfast food.We masters all kinds of research methodologies, bothquantitativeand qualitative. Through shopping experiments in 2D& 3D virtualstore environments – we provide a high level oftailored solutionsto allow key insight into consumers’ behavior,on a wide range ofproblematics. For us, a research project alwaysstarts withunderstanding the client’s business and scoping out thechallengesand opportunities.Our international team comprises 60 virtual researchprofessionalswith expertise in the areas of psychology, brandmanagement,statistics and research methodology, shopper marketing,graphicalvisualization and category management. We never settle fortheinsights and methods of yesterday. Instead, we dare tochallengethe industry to find out more about the factors underlyingeverydaydecisions. We bring adventure to the market researchindustry andare committed to gaining a clearer understanding of thecomplexityof decision-making